2016 Web Design Trends
A good website can truly act as a company’s online storefront; the better it looks and the easier it is to navigate, the more likely someone will chose to go on the site, stay on it long enough to get the necessary information they need and then inquire further about your product or services.
Although we’re still only in the early months of 2016, there are particular website trends that have proven themselves to be rather effective.
When users are unsure about an element’s function, they tend to hover their cursor over it. Hover animations capitalize off of this intuition by providing the user with instant feedback. This enables their browsing experience to remain simple and uninterrupted.
Streamlined and minimal designs allow typefaces to be dramatic and have a strong impact. Artistic, and calligraphic fonts are becoming popular because they feel personal and tangible.
Background Videos & Animations
When executed well, this trend can enhance a page’s content. The key is to play with frame rates until the videos and content are cohesive and seamless. According to Jerry Cao at Awwwards, “A simple animated background can add visibility to a site, but should be used in moderation or it can be very distracting to the user. The key is to work on individual sections or create a gentle movement of an entire image.”
Single page sites with long scroll navigation are becoming popular because the form allows for storytelling opportunities that aren’t suitable for page-by-page navigation. Smooth scrolling is mobile-friendly, and enables the user to control their own pace.”
In order for your company to capitalize off of one of these amazing web design trends the first step to take is to choose the right Ottawa design agency. They will be able to collaborate closely with you in determining the best design that will compliment your brand and be the most effective for your audience to navigate. Combined with the right compelling content, you’ll be able to reach and engage new people online.