A Holiday Poem

During the season at this time of year, we feel it quite necessary to spread holiday cheer. Words that rhyme with a Christmas theme, can effectively explain just what we mean:

“Every Who down in Whoville liked surfing a lot…
But the CMO Grinch, was a Grinch who did NOT!
He hated the net and its entrepreneurs.
But, please don’t ask why. For no one’s quite sure.

It could be his head wasn’t screwed on just right.
It could be, perhaps, that his budgets were tight.
But I think the real reason, if truth may be told,
May have been that his media plan was two decades too old.

Whatever the reason, his budget or plan,
He needed a way to launch his new brand.
But the source of his longing, his ultimate endeavor,
Was a media landscape that never changed—ever.

Then he growled, with his Grinch fingers nervously drumming,
“I MUST find some way to stop progress from coming!”
For tomorrow, like every day, the kids and commuters
Would wake bright and early to get on their computers.

Then the Whos, young and old, would log onto Twitter.
And they’d tweet! And they’d tweet! And they’d TWEET!
TWEET! TWEET! TWEET!
They’d tweet about shopping and competitors’ brands
Which was something the Grinch just couldn’t stand!

And THEN they’d do something he liked least of all!
Every Who down in Whoville, the tall and the small,
Would meet up on Facebook and post on their walls.
They’d post funny pictures, which he hated the most.
They’d post! And they’d post! And they’d POST!
POST! POST! POST!

And the more the Grinch thought of these Whos and their web,
The more the Grinch feared, “My brand will be dead!”
“Why, for fifty-three years nothing’s changed up ‘till now!”
“I MUST stop social marketing! I just don’t know HOW?”

“Maybe social media,” he thought, “is not just for fun.”
“Maybe social media…perhaps…is how customers are won!”
Perhaps this new media isn’t so new.
Perhaps being social is how big brands all grew.

And what happened then? Well…in Whoville they say,
That the Grinch’s small Klout score grew three sizes that day!

And the minute his budgets didn’t feel quite so lean,
He logged onto to TalentZoo and hired a team.
And he brought back the Who-tech! And all he had robbed!
And he, HE HIMSELF! The CMO Grinch started a blog!

If the Grinch himself can come to this realization, there really is no reason for anyone to have trepidation. When he made the decision he was finally set free..he’s now happy, successful and Xactly where you want to be!