As A Business, Should I Blog?

To blog or not to blog, that is the question – for all businesses this is something you may be asking yourself with the popularity of blogs, businesses are taking notice. A blog is a good (and free!) way to express your opinions, views, teach your readers about your business and communicate with them. Take a look below at the pros and cons. And don’t worry, the cons list, our team at Xactly can take care of.

Let’s Look At The Positives:

  1. Your knowledge
    Any subjects related to your industry are important to relay to those who are interested in your business; a potential client will want to know what you’re all about. It’s important to explain exactly what you do. Current and/or potential clients will become more interested in the brand, product/service that you are promoting (and explaining) to them.
  2. SEO Friendly
    Not familiar with SEO? We’ll save you a Google: SEO stands for Search Engine Optimization. You want your blog to have more keywords in order for it to pop up in search engines, like Google. When your blog/website have a good SEO relationship, you can blog more and more…. and more! The more you blog, the closer you become with SEO. It’s a match made in heaven.
  3. Connections
    Blogging is a great way to connect with the people who are interested in what you’re doing. Communication is key. Staying linked to your followers, clients, etc will create a better atmosphere of communication. We’ll say it again, communication is key!
  4. You’ll Inspire Others
    Don’t forget you’re a creator and you’re sharing a piece of your passion. So, whether it’s to make soy candles or be the deal breaker on opening a blog, your opinion is the star in your posts.
  5. Great way to track your journey
    It’s a great way to track your entrepreneurial journey. People who are interested in your brand will also take notice of your natural evolution, and that’s totally normal – be authentic! Talk about what’s important to you in the present.

 

Ok, Don’t Panic About The Negatives, We’ve Got This Part Covered

  1. The time it takes
    So yes, it takes a lot of time. And when we say a lot of time, we mean a LOT of time. We know this because this is where our team from Xactly steps in. We know exactly how long it takes and we have the team to back this up.
  2. What’s your inspo?
    Inspiration. Coming up with ideas can be difficult. Searching around the internet, reading other blogs and gaining inspiration takes a lot effort. Again, we know this because our team consistently looks for inspiration and we have team meetings to gather inspiration. New and original content is important, but everything has to relate back to your brand and what you’re trying to promote as an individual or business.
  3. It’s all about consistency
    Look at any successful blogger, and you’ll notice that they always constantly post new content on specific days; they pump out ideas like no tomorrow. Every online platform needs consistency; we like to be organized, so we like other people to be as well. The team at Xactly plans post in advance, the plans are always made and we hate to miss a beat 😉

So now you’re equipped with the necessary information to make the decision to create a blog or not. Xactly has the tools to be able to complete your blogs and give your readers consistency. As a business you need the proper digital strategy to have success with you blog. So, to blog or not to blog – I think we may have answered that pressing question.