Back to Basics: Graphic Design Principles

Life is simple..it’s people that can sometimes make things more complex than they need to be! Over analysis can cause mental paralysis; learn to appreciate things for what they are.

A good designer is able to combine their training and mastery of technical skills with their own style and creativity to create something beautiful, however there are certain ideas that bond most (if not all) designers. Here are some of the basic principles of graphic design:

“Proximity
Proximity means grouping elements together so that you guide the viewer/reader to different parts of the message; proximity adds unity and continuity to the page. Even if you intend on sticking to templates, it still helps to know design principles for the purposes of customizing an existing design.

Alignment
Another important design principle is aligning elements in a visual and readable arrangement. Most amateur designers start off by aligning everything in the center of the page, but that’s not the only way. It’s important to be consistent in the alignment of elements. When you look at the design and something doesn’t feel right, play around with the alignment and see if the design can be improved.

Repetition
Like the use of repetitious hooks in a song, repeating elements in a graphic design can be visually appealing. Repetition puts emphasis on particular elements of a design, and it draws the reader’s attention to those elements.”

For the best in graphic design, content management, marketing materials and complete branding packages that go well beyond just the basic principles, make sure to contact Xactly Design!