Benefits of Bold Banner Ads

The landscape of advertising has changed a lot over time, but making a bold statement is something that will always be an important factor in order to create an effective ad. Platforms such as Facebook have done an incredible job with creating advertising techniques that are able to target a specific demographic and look like they are a part of the organic social experience, but that doesn’t mean that traditional banner ads have lost their appeal and effect.

In order to create the best banner ads that will catch the attention of those you want to see it, consider some of these tips:

“Make it look like an ad
There’s a time and a place for so-called native ads that subtly plug an advertiser, but banner ads aren’t it. A well-designed banner ad has the brand’s logo and name in each frame, which is particularly important for packaged-goods brands selling specific products. For example, an ad for Procter & Gamble-owned Old Spice should feature copy and images of Old Spice, not of Procter & Gamble.That said, brands shouldn’t completely rely on product shots in banner campaigns either. ‘Showing only the product can obscure the brand name and diminish message association and awareness,’ the report said. Other best-practice design tips include sticking to one action per ad and using high-resolution and uncluttered images.

Keep the branding consistent
As more money moves into digital and mobile, brands should ‘think about [banners] as part of bigger, integrated campaigns’.That means banner ad creative should resemble a brand’s TV, print and any other components. “Use clear cues in each ad that link it to the overarching creative strategy,” the report says. That also includes keeping colors, fonts and themes the same, particularly for brands associated with color schemes and overarching campaigns.”

Be clear, to the point and work with an Ottawa design and advertising agency that can help you achieve your brand’s message to ensure your it’s Xactly what you want it to be!