Benefits of Ecommerce Integration
It’s no secret that having the right dynamic website, which is mobile friendly and has the right colours and optimized navigation to provide the best user experience is a key part of an effective brand. Depending on the type of business you have and the product/services you offer, ecommerce integration is another important element to consider; the easier you make it for people to purchase your products/services, the more likely they are to do it repeatedly (and recommend it to their friends and family as well).
Here are some of the key benefits of integrating ecommerce into your website:
‘Attract New Customers
As a business owner, you want to grow your business and attract new audiences. Physical retail relies on branding and customer relationships, but online retail has the added benefit of driving traffic from the search engines. If a customer is doing a search for photo editing software, for instance, they may land on your company even though they’ve never heard of you before.
Save on Operational Costs
Running an ecommerce store can actually save you money. How? With a web-based management system, you can automate inventory management and decrease the costs associated with it. Also, running an ecommerce store doesn’t come with the same overhead costs as a physical store. The additional profit that is made from reaching more customers will offset any initial setup costs.
Better Understand Your Customers
It’s difficult to build a customer persona when you’re running a mom-and-pop shop. You can get a rough idea of who your customers are, but it’s based on your perception rather than actual data. With an ecommerce store, you have the ability to track your customers’ buying habits. What products are they most interested in? When are they likely to buy? What motivates them? All of this information can be used to sell more efficiently to your customers.
Drive Conversions and Sales
When you open up your business globally without any geographical or time constraints, you capture new audiences that you wouldn’t be able to reach otherwise. With a well-designed ecommerce site and a quality product, you can drive conversions and sales and experience a new level of growth. Analytics also helps you fine tune your marketing strategies so that you’re reaching the right audience.’
Let Xactly Design & Advertising, Ottawa’s graphic, web design and advertising agency create the perfect website for your brand that incorporates great ecommerce capabilities to help grow your business.