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What is Branding?

Although the term ‘branding’ gets used a lot by many people (both in and out of this industry) on a regular basis, most don’t know what it actually means. The perception of the term and how it’s used can vary from company to company, but what it represents should be consistent across the board. Branding effectively relates to how a company sees itself (based on things like workplace culture, passion, attaining goals as a team, understanding the company’s overall mission, etc), wants to be seen and understood publicly and making elements of the brand (logo, slogan, image) synonymous with quality and authenticity; when you see the Nike swoosh on any piece of apparel or in an advertising campaign, you not only know it represents quality, …

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Time Management and your Brand

The one thing that everyone wants more of is time; many people complain about there not being enough hours in the day. However, could you imagine if each day was a few hours longer? That extra time which people seek so badly would more than likely fall victim to the same thing which is occupying time currently. The key is how you manage the time you have.

You’d be surprised as to how much can be effectively accomplished consistently once time management (through planning and scheduling) is done. Here are some great tips to make your brand as efficient as possible:

Make sure you have a clear plan and keep to it
In any situation where time is valuable planning is key. Time spent …

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Eyes Wide Open: The Future of Advertising

 

What does the future look like? Based on movies that were made between the 70’s and 90’s the era that we’re in now should really look and feel a whole lot different (where are the flying cars and hoverboads a la Back to the Future?). The truth is no one really knows what the future will look like exactly, but you can be sure that technology will continue to be an integral part of it.

When it comes to advertising there has been shift in the way to reach audiences since the places those audiences are has changed (and will continue to). “Change is difficult and scary for everyone, especially (it seems) for advertising leadership. One gets the sense that everyone sees what the …

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Importance of Using Social Media the Right Way

For business, being a part of social media in some capacity (whether your brand has its own presence or is at least a part of social conversations) isn’t even a question anymore. The questions to ask now are: which platforms should I be focusing on (where is my audience spending their time?) and what are the best ways to use a social presence to stand out and leave a lasting mark?

Since social media is still a relatively new animal which is constantly growing and changing, it’s easy for people to make mistakes..actually, sometimes mistakes are necessary to make in order to learn what type of content is the most effective for your particular brand. However, the following are some mistakes that should NOT be

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Native Advertising & Your Brand

A brand is so much more than just a company, it’s the way that company looks, feels, moves and interacts/engages with their audience. Advertising is a key part of creating awareness and promoting a brand, but the type of advertising tactics used is also an important part of what the brand is all about. If your brand is about empowerment and becoming your best you by embracing your own unique abilities yet the approach to advertising is just like everyone else, you aren’t really being true to what your mandate.

Native advertising essentially describes forms of advertising that are less intrusive and appear in a more organic fashion (essentially a more subtle way of promoting your brand, that doesn’t seem like you are advertising at …

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Classic Advertising for the Modern Era

It’s no coincidence that things which were once popular have had a resurgence in popular culture; whether it’s fashion trends, music, movies or other media everything is cyclical, and will end up making it’s way back to the top of what’s popular. History has a way of repeating itself (whether for good or bad) and it applies to ideas and concepts for many different industries as well.

When it comes to branding and marketing the same rules apply, and it’s something we’ve touched on before…keeping things simple and making that connection through messaging is the best way to reach people. The landscape in which to make these connections has and will continue to evolve (more so in the digital direction), but regardless of platform and

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