Digital advertising is an important part of helping to promoting a product/service and is a key element when it comes to effectively improving brand awareness. There are many different options to choose from online, but Facebook has repeatedly proven itself to be a leader when it comes to targeted advertising that offers the best value for your dollar. However, this doesn’t mean that everyone who uses a Facebook ad is doing so effectively.
Here are some tips for optimizing Facebook ads for your specific brand:
‘Optimizing bids toward the right goals
Facebook’s bid optimization and auction algorithms are still developing and have become extremely good at predicting user-level behavior. To harness their full power, it’s important to provide the correct signals to the algorithms and …