A brand is so much more than just a company, it’s the way that company looks, feels, moves and interacts/engages with their audience. Advertising is a key part of creating awareness and promoting a brand, but the type of advertising tactics used is also an important part of what the brand is all about. If your brand is about empowerment and becoming your best you by embracing your own unique abilities yet the approach to advertising is just like everyone else, you aren’t really being true to what your mandate.
Native advertising essentially describes forms of advertising that are less intrusive and appear in a more organic fashion (essentially a more subtle way of promoting your brand, that doesn’t seem like you are advertising at …
It’s no coincidence that things which were once popular have had a resurgence in popular culture; whether it’s fashion trends, music, movies or other media everything is cyclical, and will end up making it’s way back to the top of what’s popular. History has a way of repeating itself (whether for good or bad) and it applies to ideas and concepts for many different industries as well.
When it comes to branding and marketing the same rules apply, and it’s something we’ve touched on before…keeping things simple and making that connection through messaging is the best way to reach people. The landscape in which to make these connections has and will continue to evolve (more so in the digital direction), but regardless of platform and …
Social media (in it’s current capacity and level of capabilities) has existed for less than a decade…which means that it’s still fairly new. This means that if you don’t have a firm grasp on what social media is and how you can use it to your benefit, you aren’t alone! The idea behind social media is to create awareness around either a person or an entity (brand, organization, etc), promote awareness of it and facilitate conversation and engagement.
Having a thorough and detailed understanding of social media can be quite the undertaking (which is why it’s best for brands to put the heavy lifting in the hands of a capable agency!), especially since there are changes being made to the functionality of particular social …
Everybody loves a great comeback story; whether it’s about a sports team, a movie star or a brand, people love someone they can root for. When it comes to brands especially it’s necessary for them to be proactive when crafting a strategy to better themselves. A great example is Domino’s Pizza; during a slump in business they essentially were able to rebrand themselves by speaking directly to their audience and asking them what would make their pizza better, and took those suggestions to heart to create a better product which helped their popularity resurge.
Now, they were never an underdog necessarily (unless you compare them to a Papa John’s for instance) but it’s an example of how a brand can use certain information and …
To know where you’re going, you need to know where you’ve been; famous and powerful words that couldn’t be more true and are applicable to many different scenarios. When it comes to the branding of a business, the evolution of this process is nothing short of amazing.
What’s great about branding is that it’s always constantly changing, yet it stays true to certain core values. For example, social media has changed the way companies brand themselves and their overall reach, yet the elements that make the particular business strong and trustworthy in the first place is still what is most important.
When it comes to marketing a product/service many people take the approach of creating a universal appeal thinking that it will maximize reach. In some cases it can work (depending on what the item being marketed is and who the item is predominantly being made for). As time continues to progress it becomes more apparent that the markets that deserve the most attention are the niche ones; when you provide attention to an underserved group/community, sometimes the attention garnered about that group being marketed to creates buzz that translates in a universal fashion.
A demographic that has proven challenging to reach is that of Generation Z (individuals aged from 16-19). “They demand humorous commercials, like to co-create with brands and want to watch videos …