‘If content is king, then conversion is queen’- Jon Munsell. This quote perfectly exemplifies the most important elements of marketing. Creating unique and shareable content is always important, but it’s the next step that is usually the hardest: converting your audience into actual customers of your product/service.
There are a plethora of techniques that can be implemented to captivate an audience online these days. In regards to social media, the types that exist (newer networks are always joining the market) and the capabilities of the most popular current networks, is always changing and growing. It’s important to make sure you stay a step ahead. By staying educated on how social media is changing you can adjust how you deliver content to your audience.
However, the …