Branding is a company’s strongest marketing tool as it translates your values and strategic vision into a clear and consistent image that consumers will trust for years to come. A strong brand is more than just a name or a symbol – it is an identity. At Xactly you can be sure that we will create a brand that is unique and that will help you stand out from your competitors. During our research and development phase we will have a meeting in which we discuss your company values, and strategic vision, which will help define your overall image. We will then brainstorm as a team to come up with a look and feel that is unique to your organization.

Our branding solution begins with a basic Corporate Identity Package. This package includes logo development and stationery (i.e. business cards, letterheads, envelopes, invoices, and notepads).

Logo development is one piece of the branding puzzle. A logo is the physical representation of your company’s vision. At Xactly we do background research to ensure that your logo design is distinct and does not bear any resemblance to your competition. We believe simplicity is the key to having a logo that will transform and persevere as your company grows. We follow the rules in branding to ensure that your logo is unique and a step above your competition.

For example, we make sure that every logo we design looks good in black and white. A carefully executed logo design should be versatile and maintain the same strength and power with or without colour. To ensure consistency throughout your company’s marketing collateral we will provide you with a Graphic Standards Manual (GSM). This manual holds the technical guidelines that need to be followed in order to maintain a consistent visual identity for your company.

Logo refreshing is another way to remain consistent and gain a fresh look that will attract newcomers but still represent the years of recognition from current clientele. By refreshing your image you are showing that your company is able to keep up with the current trends and current competition.

Our goal at Xactly is to ensure your logo design, and all other marketing collateral remain consistent. By doing so, you strengthen your brand presence, making it easier to withstand competition and gain recognition.