The Power of Influence

The main goal of marketing and advertising is to promote a brand in a way that reaches the widest audience, in the most effective way. The more creative you are, the more you’ll be able to stand apart from the competition and make new connections.

The power of influence ties into advertising as well; you want to be able to convince your audience that you are the right choice for them to make so they will pay for your services/product. Taking things a step further is the idea of digital influencers (essentially people who have a built in audience that listen, engage and share the advice they are given about any particular topic). Aligning yourself with the right digital influencer will give your brand access to a new audience that is invested in the authenticity of the influencer and will more than likely either take the advice given for themselves, or at the very least share it with someone they believe will benefit from it.

When it comes to making the initial connection with an influencer, here are a few tips to remember:

  • ‘Research Influencers Carefully: Just because an individual has a highly-engaged social media following doesn’t mean their audience will care about your product. Ensure your content and solutions are a strong fit for their personal brand.
  • Pitch Thoughtfully: Individuals who receive a large volume of PR pitches can smell a copied-and-pasted request a mile away. Personalize your emails, Tweets, or messages.
  • Define Why: What can an influencer get out of promoting your product or service? How will it benefit their audience? Are you willing to offer compensation, or free product? Clearly, and briefly, define the “why” of your request.’

At Xactly, Ottawa’s advertising agency we’ll be able to help your brand maximize its exposure through a unique creative design and helping you to connect with the right digital influencers to help take your brand to the next level.