Trends in Graphic Design
Trends are an interesting part of our social culture. On the one hand, they provide insight as to what is currently popular in any given market but on the other hand they have a tendency to change quickly, making it difficult to really have a long lasting impact. In any case, trends are an integral part of our world; following them is good (if it makes sense for your particular brand) but blazing a trail and setting your own is even better!
When it comes to graphic design something clean yet dynamic is always effective, but trends still shape the overall creative industry and push people and brands to be more competitive with one another which only helps to stimulate more unique designs. Here are some of the graphic design trends for 2016:
Whimsical, hand drawn illustrations aren’t just for kids anymore. An example can be seen in Dropbox’s friendly doodles that inject a playful human element. Illustrators continue to explore sketchy lines and brushstrokes, mixing their tools and techniques, digital and analog, and this leads to a broader range of illustration styles and use, including isometric projections and illustrated hero images.
The New Retro
Retro styles are inspired by the 80s and 90s, The Memphis Group, and arcade video games. Think about bold colors, pixel art, playful geometric designs and patterns.
Inspired by pre-digital printing processes, it displays slabs of colour, rich textures, and mis-print effects. We’ll see this style evolve to take its cue from the Risograph with it’s bright, neon colors and fun, unpredictable overprint effects.’
You know your brand and where you want it to go, and more importantly how you want it to grow. Align with an Ottawa based graphic design and advertising agency that will take the time to truly understand your brand and use the right graphic design techniques to help you get Xactly the type of results you deserve.