Website for Sore Eyes: Why a Professional Digital Presence Matters

Websites are a visual and digital representation of your brand; they essentially are your business, while you’re busy doing other things to keep your business flowing smoothly and growing. Web design has come a long way in a relatively short time, which means that in order to stay competitive or to even rise above and stand out, you need to keep your website fresh, clean and adaptable. It also means that if you thought you could exist without some type of web presence altogether..think again!

Here are some of the top reasons why it’s essential for your brand to have a professionally built website, especially if you’re a small business owner:

“A WEBSITE SAVES YOU MONEY

As a small business owner you probably think you can’t afford a professional website, but you can’t afford NOT to. Although the cost of designing a website varies, once it’s up and running, a website for a small business generally costs under $100 a month and, in some cases, as little as $20. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.

IT IS ALWAYS ACCESSIBLE

A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.

A WEBSITE SAVES YOU TIME

Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!

A WEBSITE MAKES IT POSSIBLE TO TARGET A WIDER MARKET

Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell online!”

For the right professional touch to help your brand achieve Xactly what they’re looking for, look no further than Ottawa’s advertising, graphic design, branding, marketing and web development specialist