Advertising Types


When you have a brand, knowing your audience is important. What’s equally important is knowing that over time your audience will evolve and they way they consume content will also evolve. This means that you have to stay ahead of the curve and determine the best way to reach them.

Based on the particular products/services your brand offers you can determine the best form of advertising that would have the greatest impact for your business. Here are some of the different methods of advertising which you may or may not have considered for your business:

Public Service Advertising
Unlike traditional commercials, Public Service Advertisements (PSA) are primarily designed to inform and educate rather than sell a product or service. PSAs traditionally appear on TV and radio, but are also being heavily promoted online these days.

Online Advertising
These days, this is the big one. If you see an advertisement via the Internet (World Wide Web), then it is classified as online advertising. In fact, there are ads on this very page, and most other websites you visit, as they are the primary revenue driver for the Internet. Another avenue of online advertising is “Native Advertising,” which is the digital variation of the old print advertorials. And, sponsored content is growing by leaps and bounds. From ads on Facebook and SnapChat, to partnerships with Buzzfeed and Reddit, the fastest, easiest way to reach millions of potential customers is online.

Guerilla Advertising
Also known as ambient media, guerrilla advertising (or marketing) has become prominent over the last 20 years. It is a broadly used term for anything unconventional, and usually invites the consumer to participate or interact with the piece in some way. Location is important, as is timing. The driving forces behind guerrilla advertising or marketing are creative ideas and innovation, not a large budget. Quite often, you will ask for forgiveness rather than permission with these campaigns, and they will spread via word of mouth and social media.”

At Xactly, we’ll work closely with your brand to help you determine the most effective way to advertise to your audience and grow your business.