Benefits of Using an Advertising Agency
With the rapid growth of the digital age, your business can no longer ignore the importance of having a substantial online presence both in social media and your website. Therefore as your business grows, you’ll need to think about how all your marketing responsibilities will be taken care of. You may immediately think that the obvious choice is to hire someone internally, but wait, there is another option. Hiring an advertising agency, especially a full service one, may be your best bet for the following reasons.
1. You don’t need to on-board, train and manage an agency.
One of the most time consuming aspects of hiring a new employee is the process of bringing them into your company and having them understand their role. Some businesses spend months on the training process alone. Even after all that is done, you’ll still need to spend time managing the employee and making sure they stay on task. With an agency, it’s a whole other relationship. There is no on boarding, training, or managing to deal with on your end (they won’t even take up any office space) because the agency’s management team handles that internally. This frees you up to do what you want to do in the first place and what you do best, run your business.
2. You’ll save a lot of money.
One of the first questions business owners ask when trying to determine whether to hire an agency or an in-house team is, “What’s the price difference?” You might be surprised to hear that an agency, in the beginning and even overtime, will be much less.
– As mentioned above, there are no employee training costs
– You won’t need to pay payroll taxes since they are an independent contractor.
– You won’t need to pay benefits/healthcare costs.
– You won’t have to pay for any of the expensive tools that are needed to properly run and track a marketing campaign.
If you’re thinking that those are just minor expenses, you will also want to take into account that to get the experience and expertise of an agency you would need to hire premium employees. Here are the average salaries for key marketing roles and keep in mind these salaries will vary depending on where you live.
– Marketing Director: $75,000 per year
– SEO & Social Media Manager: $50,000 per year
– Marketing Coordinator: $40,000 per year
On the other hand, at Xactly Design & Advertising, we may only charge your business anywhere from $2,000 to $10,000 per month (estimated) depending on your needs and what marketing expertise and services you want from us.
3. You’ll have access to a team of experts
Right now, competition is fierce for top end talent and companies are willing to fork over a lot of money to retain them. If you’re looking to hire an expert to manage your marketing campaigns, build your website, update your social media regularly, you’ll need the budget to back it up. However, if you decide to hire an agency, you won’t just have access to one expert, you’ll have access to a team of experts. The number one benefit to hiring a marketing agency is that they have worked on similar campaigns in the past and also you are getting more bang for your buck. This means they know what works and what doesn’t especially if they work with clients in the same industry as yours.
4. You are not a Marketing Unicorn (you can’t do everything)
You may already have a Marketing Director, and let’s face it, they are great at their job, but don’t kid yourself, they are NOT the elusive Marketing Unicorn. As a Marketing Director, maybe they are a really accomplished graphic designer, but their blogging could use a little work. Let Xactly Design & Advertising fill in the weak spots. A marketing agency looks at the big picture and will have a plan in place so that your blogs are not just entertaining, but helps reach your SEO goals. In turn, your business will experience growth in revenue due to greater lead generation.
5. You don’t have to rely on inconsistent freelancers
Xactly Design & Advertising definitely supports those who wish to take a leap of faith and go out on their own and to be fair, not all freelancers are inconsistent. Some do unbelievable work and we’d be happy to have you on our team if you are interested, but due to the nature of the freelancer job opportunities/availability (and lack thereof), the individual may not be able to guarantee a specific project completion time. Yet, when working with an agency, you will get a commitment adhering to a specific time frame as an expectation and promise.
In closing, if you realize that you need a concerted marketing effort, hiring an agency is something you should now be thinking about. Be sure to do your homework. You’ll want to make sure you know what questions to ask and what to look for in an advertising agency.
Xactly Design & Advertising is a Full Service Design and Advertising Agency and we would love the opportunity to earn your business.