Marketing to your businesses potential consumers is all about reach. Where are your consumers spending time and engaging? This is where Instagram comes into play. Data shows that last year mobile media consumption surpassed more than 100 million daily active users, 1.6 billion daily likes, and 20 billion shared photos.
Now let’s compare Instagram to other social media platforms. Forrester Research found that Instagram users were 58 times more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users. Data indicates that Twitter and Facebook users are shifting to Instagram, thus being the best platform for businesses who want engagement from their consumers.
Content on Instagram is simply more sharable, easier to understand, and far …