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The Importance of Marketing Materials in the Digital Age

When the word marketing is used for business usually the first thing that comes to mind is something related to the internet; finding the best way to expand the brand online so that the potential reach is maximized (usually via social media advertising, banner ads, etc.). It’s important to remember however just how important traditional marketing materials still are for brands, even in this digital age.

Consider some of these tips when creating printed marketing material for your brand:

Have an awesome logo. Make it catchy and creative. This will be one of the first things your audience will notice.

Be consistent and avoid clutter. Too many words, images, fonts or messages will make reading your ad difficult. Proper use of white space …

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Best Advertising Method

This is a question that has puzzled people for many years. With all of the different types of creative advertising that exists there must be one that trumps them all; what is the best and most effective type of advertising?

Truth be told, there simply isn’t just one answer. It depends more on a few specific factors, such as: the particular brand/company you have, your target audience and the technology of the time. If your brand happens to be related to food, having vivid images of said food that highlight the parts of it which make it the most desirable (ex: melted cheese, grill marks, etc.) will entice people who see it to want to get it. Using a a big stationary billboard, or advertising …

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Optimizing Your Social Story


It’s no surprise how social media is able to immensely impact a brand’s online presence and help to connect and engage with a particular audience. Being on social media is imperative, however knowing which platforms are best for your particular brand/industry is even more important.

If your brand offers specialized products/services and you know that one particular social platform’s audience would benefit from that information over another social platform, that is the one you need to be on. In order to better determine what social presence is best for your brand in order to tell your company’s story in the most effective way there are certain things to take into consideration:

What are your objectives?

When people search for your brand what …

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Advertising Types


When you have a brand, knowing your audience is important. What’s equally important is knowing that over time your audience will evolve and they way they consume content will also evolve. This means that you have to stay ahead of the curve and determine the best way to reach them.

Based on the particular products/services your brand offers you can determine the best form of advertising that would have the greatest impact for your business. Here are some of the different methods of advertising which you may or may not have considered for your business:

Public Service Advertising
Unlike traditional commercials, Public Service Advertisements (PSA) are primarily designed to inform and educate rather than sell a product or service. PSAs traditionally appear on …

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Benefits of Ecommerce Integration

It’s no secret that having the right dynamic website, which is mobile friendly and has the right colours and optimized navigation to provide the best user experience is a key part of an effective brand. Depending on the type of business you have and the product/services you offer, ecommerce integration is another important element to consider; the easier you make it for people to purchase your products/services, the more likely they are to do it repeatedly (and recommend it to their friends and family as well).

Here are some of the key benefits of integrating ecommerce into your website:

Attract New Customers
As a business owner, you want to grow your business and attract new audiences. Physical retail relies on branding and customer …

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Finding your Creative Voice

Creativity is a destination rather than something that is tangible or can be obtained, so when people say that they aren’t creative that statement couldn’t be further from the truth. The key to creativity is the ability to allow yourself to be inspired by other people, places and things.

Here are some interesting ways to help you find some great inspiration for your particular project:


Creativity doesn’t thrive in isolation. The idea of an artist locking themselves in a room and creating a masterpiece is a myth. Having like-minded people to share and bounce your ideas off of can be invaluable to you and really help stimulate your creativity. Your fellow creatives can be a source of not only inspiration but comfort as well. …

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