Previous Posts


Next Posts 

The Power of Influence

The main goal of marketing and advertising is to promote a brand in a way that reaches the widest audience, in the most effective way. The more creative you are, the more you’ll be able to stand apart from the competition and make new connections.

The power of influence ties into advertising as well; you want to be able to convince your audience that you are the right choice for them to make so they will pay for your services/product. Taking things a step further is the idea of digital influencers (essentially people who have a built in audience that listen, engage and share the advice they are given about any particular topic). Aligning yourself with the right digital influencer will give your brand access …

Read More


Effective Ad Techniques

In a marketplace that is rapidly and consistently being flooded with advertisements from people claiming to be ‘the next best thing’ it’s important to remind people that the last, current and future best thing has been in front of them the whole time!

When you’ve been around for a while and have been a staple within your industry and community for being the go to company for a particular product/service you may feel that it may not be necessary to have to advertise since you are so well known and established..this couldn’t be further from the truth. It’s important to always re-invent and re-establish your brand so your audience is constantly reminded as to why you are the best choice for them.

Here are s…

Read More


Info on Infographics

When providing your clients with data about your business it’s important to be as informative as possible; you’re an expert in your field and industry, so your website is the place to shine with important and interesting bits of information that you believe people will find useful and share with others.

In a landscape that is constantly being flooded with content, the key to standing out from the competition is providing unique content that people are compelled to engage with and share. Infographics are a great way to explain a particular process/methodology for something related to your business in a colourful and interactive way. They combine creative design, and a descriptive analysis of information broken down in a easier to consume fashion.

Here are some …

Read More


The New Advertising For Standing Out

What’s made this past decade so amazing is how quickly technology has been able to develop and shift. The rapid growth of social media in terms of staying connected and overall capabilities is a clear sign of the direction the world is heading in.

The use of things such as augmented reality integrated into social media applications or gaming (a la Pokemon Go) has become a new trend with a lot reach. Especially when it comes to gaming and gaming tutorials, a new and unique marketing opportunity presents itself. “The interactive industry tracker Newzoo said in a February report that more than 470 million gamers watched online gaming content on a regular basis and that number is expected to surpass 500 million viewers in 2016. …

Read More


The Science Behind Advertising

There are things that exist that are hard for the average person to explain (the complexities of the human body for one, as an example) but leave it to science, and there will not only be a thorough explanation of why that thing exists, but there will be a greater level of comprehension since there are facts to back things up.

The science of things goes well beyond the biological however; there is a science to how we perceive and interact with the world around us. The bond that links all humans is how we respond to certain things around us. When it comes to something like physical or digital advertising, there are certain elements that will not only make an ad more attractive and …

Read More


Building a Trustworthy Brand

For any relationship, communication and trust are the most important elements to maintain its strength. Being able to clearly state your particular ideas on what you view as favourable with someone while trusting that they are able to fully and properly comprehend your thoughts and always have your best interests in mind is crucial. This goes beyond just romantic relationships, friendships or business partnerships; the relationship between a brand and those who engage with that brand needs to be one built on authenticity and trust as well.

So, this then begs the question: how does a brand become trustworthy? Simply put, it takes time and ensuring that always do what you say you’re going to do. “A brand’s ability to respond to problems quickly and …

Read More


Tips for an Effective Social Presence

As we’ve mentioned in prior posts, the importance of social media for business is at an all time high. According to a recent social survey, 68% of people who search for products/services online will visit the Facebook page (if one exists) of a business before they visit their website or proceed to make an offline interaction if they have a brick and mortar location. This means that not only is it important for your business to have a consistently updated Facebook presence, but that with the right strategy your business can make incredible strides in terms of growth and audience engagement.

Here are some tips to consider when using social media for your business:


When it comes to Facebook, make sure to fill …

Read More

 Previous Posts  /  Next Posts