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Brand Strategy

If you fail to plan, you plan to fail. Harsh words, but definitely necessary for people to hear, especially if you are a business owner or are involved with providing business solutions with the aim of promoting growth. Who doesn’t want to have the best reach possible and be able to better engage with as many potential clients as? The best way to make this a reality is to craft an effective marketing strategy.

Here are some of the best ways to build a marketing plan that can help your brand better connect with its audience:

Sales Cycle

If you are marketing to a business client, you can expect a longer process compared to an individual client. B2B purchasing decisions typically satisfy a long …

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The Importance of Mobile Optimization

If you walk down the street, take the bus, or are ever in a social situation where there is a large group of people you’ll be hard pressed to find a person who isn’t spending much time on their smartphone. It’s 2016 and the smartphone is an integral part of most peoples lives (especially business people) for staying connected and communicating with others. There are those who sometimes may be a bit too attached to their phones and become oblivious to their surroundings, which can put themselves and others in potential danger. As long as you stay safe, using your smartphone appropriately is a good thing.

With that being said, it’s important for brands to ensure that their online presence is best optimized for mobile …

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Strategic Business Partnerships


Building a brand takes a lot of hard work, dedication and heart. It’s not easy, but with patience and persistence anything can be accomplished. It’s important to realize that brands are never built alone; strategic partnerships are necessary and serve to help make the brand better.

Here are some important things to consider when seeking the right strategic partner for your brand:

“Brand alignment. Do they share similar brand values? Are the cultures of your companies similar? Because Schnurr’s business is faith-based, he is careful about which companies he partners with. “We’d never want to be in a meeting and have [a partner] say, ‘We need to find a way to rip off our customer’, when every day [DRF is] trying to find a …

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Making Your Website Stand Out

Let’s face it, the majority of people want to ‘fit in’, meaning they would rather be the person following a trend than setting it themselves. In the business world however, in order to have a cutting edge against the competition you need to do things that will help set you apart.

Your company’s website is a digital representation of your brand and it also provides a unique opportunity to connect with your audience in a memorable way. Xactly Design & Advertising, your Ottawa web design and advertising agency is the best place to start if you want to update or completely redesign your website.

Here are some great tips to help your website become a place that your audience not only flocks to, but stays …

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Staying on the Cutting Edge


What’s the best way to keep people engaged and happy with your Ottawa business? Cater to their needs and wants and provide the best service/product possible. Ensuring that your company’s online presence is top notch is very important and your Ottawa advertising agency can help make that a reality, but that’s only one part of staying on the cutting edge.

Here are some important things to consider if you want to take your business to the next level of success:

Be Genuine
If your motto or brand voice closely relates to how your company conducts itself and the exemplory service it offers, make sure that they are more than just words. Make sure you consistently do what you say you’re going to do.


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Making the Human Connection

In our advanced and technological world it is easy for people to get lost, or caught up in doing things solely through a digital platform. Emails, texting, social media, message boards, live streaming/chatting, etc. are all excellent and indeed necessary in the current and future landscape for keeping people informed and moving communication forward. However, a lot of things can get lost in electronic translation. Initiating conversations through a digital medium is a great way to introduce yourself and begin business conversations but it’s also important to log some real face time (and I don’t mean through your smart phone!)

At Xactly, we make a point to meet with our clients in person after the initial digital contact is made for any project. It’s …

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The Power of Reaching Out

In both business (and life and general), great things can be achieved with opened minds and opened hearts. When you have an open mind you are more likely to come up with something creative that may yield better results for your organization. With open hearts (and arms) people will be more willing to work alongside your company, because connecting and engaging with people is such an intrinsic part of your brand. There is one more thing many organizations should consider doing from time to time, and that is to open their doors to the public!

How well do you know the neighbouring businesses and people where you work? Ottawa does indeed have an annual initiative that companies can become a part of to help facilitate …

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