Brand Strategy

If you fail to plan, you plan to fail. Harsh words, but definitely necessary for people to hear, especially if you are a business owner or are involved with providing business solutions with the aim of promoting growth. Who doesn’t want to have the best reach possible and be able to better engage with as many potential clients as? The best way to make this a reality is to craft an effective marketing strategy.

Here are some of the best ways to build a marketing plan that can help your brand better connect with its audience:

Sales Cycle

If you are marketing to a business client, you can expect a longer process compared to an individual client. B2B purchasing decisions typically satisfy a long term goal and require much more consideration and approval. In contrast, an individual buyer does not need to consult with another person before making the decision to purchase. In fact, they buy on the concept of ‘scarcity’, fearing that they may miss out on a good deal if they do not act immediately. Because of this nuance, relationship-building plays a key role for B2B marketers as their clients require more follow-up actions and closer attention.

Choosing The Right Marketing Channel

There are a myriad of ways to market your products, but your clients consume advertising in different ways. A procurement officer from a Fortune 500 tech company is not going to buy a whole department’s software based on the web banner he saw on a product review website. He will already have in mind the exact requirements for the software, and will react more positively to a long-form content piece comparing the benefits and downsides of similar softwares in the market. This is the reason why choosing the right marketing channel for your target client is half the battle won.

Content Strategy

A B2B customer is driven more by the value you offer while a B2C customer is triggered to actions by emotional stimulations. Armed with this knowledge, shape the form of your content to be instantly relatable to each of these profiles. Factual reporting with hard statistics through a well-targeted email campaign might just be the right content strategy to help you convert that business prospect, while your individual consumer is more likely to buy with a 10% discount coupon shared on your Facebook Page.’

If you’re a business that really wants to make a bigger impact by zeroing in on your audience contact Xactly Design & Advertising, your Ottawa web design, branding and advertising agency. We will work closely with you to create the perfect strategy to achieve all of your business goals.