Conversation about Content

‘If content is king, then conversion is queen’- Jon Munsell. This quote perfectly exemplifies the most important elements of marketing. Creating unique and shareable content is always important, but it’s the next step that is usually the hardest: converting your audience into actual customers of your product/service.

There are a plethora of techniques that can be implemented to captivate an audience online these days. In regards to social media, the types that exist (newer networks are always joining the market) and the capabilities of the most popular current networks, is always changing and growing. It’s important to make sure you stay a step ahead. By staying educated on how social media is changing you can adjust how you deliver content to your audience.

However, the question of how to convert an engaged audience into money spending clients, still remains; how can it be done? Here are a few tips that may be helpful:

Problem Solving

When making a post on social media or creating any other type of marketing material, make sure you stress the fact that you are able to solve a common issue that may have never been dealt with before. By doing this it tells your audience that you are aware of concerns they have and that you are being proactive to help them.

Be Genuine

These days people can see through anything. If you say you’re going to do something, always make sure that you do it. You only get one chance to make a first impression, so make sure it’s the best one possible.

Constantly creating unique, engaging and shareable content can be a daunting task, especially if marketing and design are not your company’s area of expertise. In cases like that, make sure to consult with different Ottawa marketing agencies, as they can help maintain your brand voice while improving your visibility and help convert your audience into clients.