The Importance of Mobile Optimization

If you walk down the street, take the bus, or are ever in a social situation where there is a large group of people you’ll be hard pressed to find a person who isn’t spending much time on their smartphone. It’s 2016 and the smartphone is an integral part of most peoples lives (especially business people) for staying connected and communicating with others. There are those who sometimes may be a bit too attached to their phones and become oblivious to their surroundings, which can put themselves and others in potential danger. As long as you stay safe, using your smartphone appropriately is a good thing.

With that being said, it’s important for brands to ensure that their online presence is best optimized for mobile viewing; people are always on the go, but that doesn’t mean that they stop searching for the products/services they need. Here are some reasons why your brand should seek the assistance of an Ottawa web design agency and optimize your website for mobile viewing:

“Mobile Users are Different

Mobile users have different objectives than desktop users and typically this means they want information in quick, easily digestible bites. Customers report that their mobile purchases are often impulse buys and some statistics show that mobile users spend more money per purchase than customers do on desktop websites.This underscores the importance of optimizing your mobile experience to match a visitor’s needs and behaviors in the context of how they will most likely be browsing your website. By making the path to purchase or enquiry simple and intuitive you’ll align more precisely with mobile users who need information rapidly to make decisions on the fly.

Better Brand Engagement

People like your brand more when you offer a satisfying mobile experience and they’re more likely to return to your website later on a desktop. 90 percent of people report moving between devices, or “multi-screening”, to accomplish a task. When your mobile experience is optimized for functionality and consistency it fosters trust and affinity with users. On the other hand if your mobile website is difficult to navigate customers are more likely to go to the competition than to visit you on a desktop computer. If you can’t provide what they need when they need it you will have lost the opportunity for the sale and risk losing a customer permanently to a competitor.”

Whether smartphone, tablet, phablet or any other mobile device, optimizing your brand’s presence will optimize your business as a whole and improve the user experience for your audience.