Info on Infographics

When providing your clients with data about your business it’s important to be as informative as possible; you’re an expert in your field and industry, so your website is the place to shine with important and interesting bits of information that you believe people will find useful and share with others.

In a landscape that is constantly being flooded with content, the key to standing out from the competition is providing unique content that people are compelled to engage with and share. Infographics are a great way to explain a particular process/methodology for something related to your business in a colourful and interactive way. They combine creative design, and a descriptive analysis of information broken down in a easier to consume fashion.

Here are some of the benefits of using infographics:

‘Easily Scanned and Viewed

Human beings are highly visual and because 90% of of the information that comes to the brain is visual you need to tap into that “optic nerve”

Worldwide Coverage

In a world where online publishing is now visible globally at the push of a button, infographics can provide global coverage that local print media could never do.

Increases Traffic

An infographic that is linked and compelling by its nature will drive traffic to your website band blog as people “share” and “click”

Brand Awareness

Creating an infographic that is embedded with your logo and brand displayed is a powerful means of creating a greater “Brand Awareness”’

Regardless of what the process you’re trying to simplify through the use of an infographic, connecting with the right Ottawa advertising agency will help you design it the right way. When it comes to branding, content management and all different types of design, we are Xactly where you want to be!