The Look of your Logo
Looks are very important. Growing up you were more than likely taught that it’s ‘what’s on the inside that matters’. In the world of business, both the inside and outside matter very much. How your company is run, the quality of your service/products, how you communicate with your consumers (and staff) are very important factors but can sometimes seem secondary to the visual representation you make for your audience.
The right logo paired with a company’s solid reputation and commitment toward the best customer service is what makes all the difference. You’ll know you’re on the right track when someone can recognize your brand only from your logo. The question is, how do you create the right logo for your company that will stand out? It’s dependent on a few factors: knowing your audience/demographic and what appeals to them, the right colour and design choice that stands out but is clearly legible (if there is text), and something that is able to represent your brand in a positive way.
At Xactly we work closely with our clients to ensure that the essence and feel of their brand is properly represented in everything we create, especially when it comes to logo design. The right logo can also help a brand appear to be more of an authority in their respective industry because people associate your logo and company with being trustworthy.