Trends vs. Fads
In today’s modern age it’s very trendy to be, well…trendy! However, it’s always better to be the founder of a trend and have it become influential for others. Not all that trends will be around for the long term though; the trend of becoming a ‘viral sensation’ is great, but limiting because it has a quick expiration date. This is where the line between trends and fads get blurred.
A fad is something that starts quickly with a lot of energy and a following behind it, but tends to lose steam just as quickly. The internet has become the ultimate platform for people to become viral stars, but fame can be fleeting. When it comes to business, especially if you happen to be running a time sensitive promotion, an online initiative that will go viral is great, but it’s important to be able to continue to engage with the people who were initially drawn in by the promotion. For example, if you create a promotion that uses the mobile social media platform Snapchat that is meant to have a quick expiration date, make sure that you provide information about your business (website info, Facebook page info, etc.) so they can engage with you further and for longer.
In order to be an engaging business that is able to set trends and continually keep their audience engaged with relevant and informative content, the best option is to align yourself with the right Ottawa ad agency that is able to work closely with you to help your brand be seen in a different and brighter light.