Typography Trends for 2017
Ultimately, it’s what you do that matters; are you authentic in your offerings? If not, now is the time to reassess what you’re doing and how you are doing it. The end should justify the means, but if the end result is the issue, work backwards. It’s never too late to re-write your process.
Speaking of writing, In the world of creative design typography is something that has really seen a resurgence (not that it ever went anywhere) in popularity and has proved to have an indelible impact across different disciplines and industries. The best part about it is that each different look can really help to tell a story in a unique way. Here are some of this year’s top typography trends:
Handwritten typefaces are becoming more popular than ever. We’re beginning to notice that a larger number of brands are using a handwritten font for their webpages, visual logos, and social representations. The reason for this is simple; It creates a friendly and welcoming feel for users who are delving into a business’s webpage. The uniqueness of a font can go a long way in guiding a consumer through a targeted user journey in which a company wants to build a story. This can be anywhere from introducing a new product or explaining the behind the scenes details regarding development projects.
Different Fonts have Different Personalities
According to this study by Wichita State University, fonts such as Times New Roman, Arial, and Cambria all reach people who have stable personalities, while fonts such as Gigi, Kristen, and Rage Italic tend to please people who are more creative. Companies are starting to recognize that different fonts attract different consumer audiences and in today’s digital driven world this can make or break a campaign to drive more customer leads.
Announced in mid-September of 2016, a jointly development project by Microsoft, Google, Apple, and Adobe was officially introduced to the public. What was the project? It’s being called an “OpenType Variable Font” and it can actually change the way in which we comprehend responsive web design. Best described by Adobe Typekit Blog in reference to what a variable font is; “Imagine raising your favorite font’s x-height just a touch at small sizes. Imagine sharpening or rounding your brand typeface in ways its type designer intended, for the purposes of art direction. Imagine shortening descenders imperceptibly so that headings can be set and tight without letters crashing into one another. Image all this happening live on the web, as a natural part of responsive design.” This flexible solution in online typefaces is the just the beginning for new tool sets to be used by designers.
To maintain good responsive design practices, you must consider how a font looks on diverse list of devices including smartphones, tablets, laptops, etc. Your brand’s typeface must be able to shrink and grow accordingly to screens dimensions. If it isn’t responsive, then users will have a hard time reading what content is on your web page. With new ways of accessing the internet, this is a trend that will continue to be hugely important for years to come.”
Your brand’s message is important, but so is the way it is delivered and ultimately received by the audience; never underestimate the power of beautifully designed words! Consult with us for all of your advertising, marketing, design and other creative needs…we’re sure to give you Xactly what you need.